Montreat College Announces Jose Larios as New Vice President

President Paul J. Maurer announced that Jose Larios has accepted a new role at Montreat College as Vice President for Enrollment Management and Athletics. Larios will provide leadership for admissions, student financial services, and athletics. As Montreat’s Vice President for Enrollment Management and Athletics, he will also work closely with the president and senior leadership team in designing and advancing strategic initiatives for student recruitment, collaborate with the college’s marketing and communications team, and support the college’s retention efforts. His first day in this new role is Monday, May 4.

Larios has provided tremendous leadership for the college’s athletics department and championed year-over-year recruitment growth while lowering the discount rate for student-athletes.

“Jose is growth-oriented, strategic, an excellent leader, and committed to results and accountability,” said Maurer. “I am delighted to welcome Jose into this new role and look forward to seeing him build upon the record enrollment growth the college has experienced in recent years.”

With Larios moving into this new role, Head Baseball Coach Jason Beck and Head Softball Coach Heather Maston will be taking on additional responsibilities for the day-to-day administrative needs within the athletics department and will serve as associate directors of athletics. Head Men’s Basketball Coach Garrett Jones will also elevate his compliance and eligibility oversight in the role of assistant athletic director.

Larios career includes more than 22 years of coaching, recruiting, and administrative experience in three states. He served as both a head cross country and track and field coach (2007-2010) and athletics director (2014-2020) at Montreat College, and he was named the 2019 Appalachian Athletic Conference Athletic Director of the Year.

Larios holds a bachelor’s degree in English and secondary education from Warner University. Larios serves the Black Mountain and Montreat communities in many ways alongside his wife, Heather, and their four children.