Location: Remote
Application Deadline: Review of applications will begin immediately.
Admissions Counselor Role Summary:
The Admissions Counselor is responsible for creating a distinctively positive experience for prospective students to recognize and respond to the benefits of enrolling at Montreat College Online (MCO).
The Admissions Counselor is responsible for (a) recruiting numerous prospective students in MCO college academic offerings, (b) creating a distinctively positive enrollment experience for all prospective students, whether they go on to become students, (c) setting and modeling high service standards, including those pertaining to timeliness and helpfulness. In this context, helpfulness requires the successful execution of several steps in the relationship with the prospective student summarized here as: (i) identifying the prospective student’s goals, (ii) identifying objections and obstacles which may prevent the academic success of the prospective student, (iii) articulating a response to the prospective student that addresses their goals, objections, and obstacles, and (iv) assisting through the point of their student journey. Finally, the Admissions Counselor will (d) ensure a smooth transition to the academic advisor as the student begins classes.
Role Responsibilities:
- Responding to new inquiries within the specified period.
- Advancing prospective students through the stages comprising the Enrollment Pipeline.
- Constructing genuine relationships with prospective students.
- Managing the transfer credit evaluation process and explaining the process and Montreat policies to prospective students.
- Completing the application files of assigned prospective students.
- Assisting prospective students navigating the financial aid process and explaining financial obligations.
- Handing off the student relationship to the assigned retention advisor at the end of the add/drop period.
Role-Specific Competencies:
- Direct sales. Admissions Counselors must employ a consultative, relationship-building sales approach in all interactions with prospective learners.
- Organization & attention to detail. Admissions Counselors must manage and track active enrollment pipelines for prospective students, including all necessary follow-up activities. Counselors must record all interactions with prospective students in the designated system.
- Interpersonal skills. Admissions Counselors must build rapport with prospective students through an extended sales cycle using telephone, e-mail, texting, and other personal communications.
- Resourcefulness. Admissions Counselors must draw on the organization’s full resources in advocacy for prospective students and enrolled learners.
- Knowledge management. Admissions Counselors must develop an in-depth knowledge of Montreat College Online and affiliated college offerings and their distinguishing characteristics; exhibit a consistent proactive tendency to share and draw upon best practices; and contribute constructively to process refinement.
- Persistence. Admissions Counselors must demonstrate tenacity in follow-through with assigned prospective students.
Role Metrics
- Sales success. Defined as conversion rate, which is the percentage of assigned good leads that start (persist to the end of the drop/add period). Target conversion rates for each term will be set by the Director of Enrollment Management.
- Retention Rate – percentage of starts who are retained.
- Direct sales activity. Sustained performance conducting daily phone conversations, texting, and e-mailing to a mix of new and previously reached prospective students.
- Pipeline management. Successfully advancing prospective students through the enrollment pipeline. This is measured through the following specific metrics:
- Response Rate – percentage of new leads who receive a response within 60 minutes of inquiry.
- Reach Rate – percentage of good leads who have a substantive conversation with the Admissions Counselor.
- Application Rate – percentage of good leads who complete their application files.
- Enrollment Rate – percentage of admitted students who register for their first term courses.
- Yield Rate – percentage of enrolled students who start their degree programs.
- Pipeline velocity. Measured as the speed at which assigned prospective students move through the enrollment pipeline.
- Database management. Frequency (objective) and quality (subjective) of database entries pertaining to key prospect demographic and psychographic characteristics, admissions criteria, and closed and lost sales.
Desired Experience, Education, and Competencies
- Minimum of one year of sales experience emphasizing consultative, relationship, and solutions selling skills (preferred).
- Bachelor’s degree (required).
- Demonstrated commitment to lifelong learning.
- Computer literacy. Counselors must possess general proficiency in common personal productivity and enterprise applications (i.e., Microsoft Products, Jenzabar, Element 451).
- Writing skills. Counselors must be able to generate professional correspondence via e-mail and letters.
Personal Attributes:
- The successful candidate will demonstrate a professional and personal commitment to the mission, vision, and values of Montreat College. That commitment includes agreement with the published Statement of Faith found here: http://www.montreat.edu/about-us/faith-statement/
- Admissions Counselors must possess exemplary personal integrity, demonstrated in their ability to set accurate expectations for prospective students.
Supervision:
- Position reports to the MCO Director of Enrollment Management
Expected Schedule:
The Admissions Counselor’s position is considered full-time and that consists of a forty-hour work week Monday through Friday.
Application Requirements:
Please click the link below to provide the required application materials. Choose supervisor Jim Paden from the drop-down list. https://apply.montreat.edu/jobs/
1) Résumé
2) Statement of Faith
3) List of Two Professional References with Contact Information
Incomplete application submissions will not be considered.
About Montreat College:
Montreat College is a Christian liberal arts college accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to offer masters, bachelors, and associates degrees. The main campus is located in the Blue Ridge Mountains fifteen miles east of Asheville, North Carolina, a region recognized as one of the most attractive living environments in the United States. The College is committed to Christ-centered teaching and learning, and is a member of the Council for Christian Colleges & Universities.