Visual Communication and Experience Design
Become a skilled visual communicator who casts influence and inspires culture.
Learn how to research, design, and implement brands, interactions, and experiences. A strong foundation in graphic design and an interdisciplinary, collaborative approach to problem-solving will equip you to create integrated design solutions.
Montreat College’s Visual Communication and Experience Design program helps you engage the experience design process to create integrated design solutions.
Courses are motivated by a Christian worldview and standard of excellence.
Build real world experience through internships or off-campus study opportunities.
Sharpen communication skills through Montreat’s school newspaper, literary magazine, and more.
COMM 3349 Graphic Design & Adobe Creative Suite
An introduction to the fundamental principles of design and Adobe Creative Suite software. Students learn about design thinking, typography, color theory, layout, and image manipulation techniques using Adobe Acrobat, Photoshop, Illustrator, and InDesign. Through hands-on projects and assignments, they develop skill in creating designs for print and digital media, including flyers, brochures, logos, and websites. Lectures and exercises provide students with a solid foundation in visual literacy and software proficiency.
COMM 3359 UI/UX & Digital Experience
An introduction to the design of effective and engaging digital experiences. Focus on user-centered design principles and techniques. Topics covered include user research, information architecture, interface design, usability testing, and visual design, with an emphasis on designing for multiple devices and platforms. Through hands-on projects, students learn to create wireframes, prototypes, and final designs for websites, mobile apps, and other digital products. Emphasis given to optimization of user experiences across different channels and touchpoints. Students utilize prototyping applications Adobe XD and Figma. Prerequisite: COMM 3349.
COMM 4313 Brand Experience
An engagement with the concepts, strategies, and tools used to create and manage brands as corporate assets that convey shareholder value. Students develop fluency in: 1) understanding brand positioning; 2) managing total brand experience; 3) maintaining brand relevancy; 4) evaluating brand equity; and 5) mapping brand extension strategies. Projects help student learn to create and manage successful brands that resonates with customers and drives business growth. Prerequisite: COMM 3349.
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