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Public Relations and Digital Media

Become a purposeful, professional communicator able to cast vision and create change.

Tackle hands-on projects in professional writing, digital film, graphic design, social media, and marketing that will empower you to create an impressive portfolio and pursue targeted career opportunities after college. Learn how to get audiences to listen – and to care.

Montreat College’s Public Relations and Digital Media program helps you communicate through a wide variety of mediums.

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Courses are motivated by a Christian worldview and standard of excellence.

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Build real world experience through internships or off-campus study opportunities.

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Sharpen communication skills through Montreat’s school newspaper, literary magazine, and more.

Sample Courses

COMM 2347 Journalism I: News Writing & Reporting

An introduction to the principles and practice of journalism: how to recognize good stories, gather facts through skillful interviewing and research, develop sources, craft strong leads, and fashion nut graphs, all while creating news articles that inform and engage the reader. Rewriting with a goal to achieve accuracy, precision, clarity, and a lean prose style is particularly emphasized. Students also learn headline and caption writing, the importance of deadlines and writing to word count, and how to structure narratives for different types of article formats.

COMM 2249 Digital Film Production I: Videography

An investigation of the steps involved in creating short-form videos. Students will explore the theory, techniques, and aesthetics that inform the planning, filming, and editing of video production. Projects include shorts in formats of journalism,

COMM 4313 Public Relations and Social Media Strategies

An introduction to the principles, methods and history of public relations practice. Emphasis given to problem solving and professional techniques as applied to real-life case studies, as well as examining various public relations audiences and the channels used to reach them. Students write press releases and conceptualize marketing campaigns, oversee fund raising initiatives, strategize operation plans, and complete after-action reports. Stress on professionalism, credibility, and internal/external client relationships.

Career Opportunities

  • Advertising executive
  • Public relations specialist
  • Reporter
  • Copywriter
  • Graphic designer
  • Video engineer
  • Web specialist
  • Marketing researcher
  • Teacher
  • Online content creator
  • Film crew member
  • Sales account representative
  • Analytics manager
  • Consultant
  • Photojournalist

Faculty

Ashley Lippard

Ashley Lippard
Assistant Professor of Visual Communication and Design
Studies in Communication and the Arts
Faculty of Christianity, Culture, and Human Expression
ashley.lippard@montreat.edu

Joseph Martin - Image

Dr. Joseph Martin
Professor of Communication
Studies in Communication and the Arts
Director, Faculty of Christianity, Culture, and Human Expression
joseph.martin@montreat.edu

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