Dr. Isaac Owolabi

Professor of Business

Isaac Owolabi
Dr. Isaac Owolabi earned his bachelor’s and master’s degrees from the University of Wisconsin and his Ph.D. from the University of Minnesota. Following his graduation from the University of Minnesota in 1988, he taught college for two years and served in the academic administration for 12 years. In 2001, he returned to the classroom as a full-time professor. Dr. Owolabi has spent over 25 years teaching in higher education.

Dr. Owolabi’s areas of teaching include marketing, sales management, consumer behavior, and e-commerce. Over the years, he has worked in retail, at academic institutions, and in consulting capacities with educational institutions and businesses. Dr. Owolabi has received awards for his research and has published several articles in addition to the presentation of papers in professional organizations. He has made many presentations to civic organizations, service clubs, and religious organizations. He also coauthored the instructor’s manual for Retail Merchandising, a textbook written by Ernie Risch of Marian College (now Marian University).

Over the years, Dr. Owolabi has been involved in numerous organizations such as Rotary Club International, Toastmaster International, Chambers of Commerce, Marketing Education Association, American Society for Training and Development, and American Vocational Education Research Association, among others. He is married with four children: Isaac II, Mark, Eunice, and Caleb. Dr. Owolabi and his wife enjoy traveling and hiking.


Owolabi, Isaac B. “Adopting a Marketing Orientation Concept in Teaching.” Proceedings of the Annual Conference of the Adult Higher Education Alliance. Boston, MA: AHEA/Alliance Conference, 2005.

Owolabi, Isaac B. and D.A. Ogirri. “Theoretical and Historical Underpinnings of Globalization and Implications for African Development and Global Marketing.” Papers Presented to the Southeastern Regional Seminar in African Studies. Charlotte, NC: SERSAS Conference, 2004.

Owolabi, Isaac B. “The Trouble with Systematic Racism.” Proceedings of the Annual Alliance/ACE Conference. Austin, TX: Alliance/ACE Conference, 2001.

Owolabi, Isaac. “Review of Organizational Behavior, 5th edition” by Robert Kreitner, Angelo Kinicki, and Marc Buelens. London: Irwin/McGraw-Hill, 2000.

Owolabi, Isaac B. “Forging Connections Between Faculty, Staff, and Administration in Serving Adult Learning Needs.” Proceedings of the Annual ACE/Alliance. Saratoga Springs, NY: ACE/Alliance Conference, 1999.

Owolabi, Isaac B. “Pre- and Post-Enrollment Advising Model for Off-Campus Distant Learning.” Conference Program & Proceedings of the National Conference on the Adult Learner. Columbia, SC: National Conference on the Adult Learner, 1997.

Owolabi, Isaac and K. Lakin. “Degree Completion Advising Model – A Case of Montreat College.” St. Petersburg, FL: ACE/Alliance Conference, 1996.

Owolabi, Isaac. “Rekindling Entrepreneurial Spirit: Nigeria’s Priority in the 1990’s” CONPO Review: A Journal of Interdisciplinary Analysis of Nigerian Issues 1.1 (September 1992):16-18.

Owolabi, Isaac B. “Evaluating Program Quality and Effectiveness: A Case of Marian College.” Proceedings of the ACE/Alliance Conference. Mobile, Alabama: ACE/Alliance Conference, 1991.

Owolabi, Isaac and E.H. Risch. Instructor’s Manual to accompany Ernest H. Risch’s Retail Merchandising, 2nd Edition. New York: Macmillan Publishing Company, 1991.

Owolabi, Isaac and J.R. Stone. “The Influence of Career Stage on the Training Needs of Sales and Marketing Trainer.” Marketing Education Journal 14.1 (Fall 1988): 41-62.