Marketing

School of Adult & Graduate Studies

Advance your marketing career.

Montreat College’s Marketing program prepares students for a career in all aspects of marketing; how to identify customer needs, how to communicate information about products and services to customers and potentials customers, where to market, and the pricing of products and services. Marketing students will learn to apply theory in real-world situations, preparing them for leadership in a variety of marketing-related fields.

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Marketing Degree highlights

  • Develop an understanding of the fundamentals of Marketing and its relevance in business.
  • Learn marketing methods for different organizations, from sole proprietorships to large corporations.
  • Study the role of research in marketing decisions, including data gathering, compilations, analysis, and interpretation.

For over 25 years, Montreat College’s School of Adult and Graduate Studies has been helping adult students acquire essential skills, complete their degrees, and take their career to the next level. Montreat offers undergraduate, graduate, and certificate programs in a classroom or online.

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Frequently Asked Questions

Where is Montreat College’s Marketing program offered?

Courses are offered in Asheville, Charlotte, and online.

When are the start dates for the Marketing degree program?

There are six start dates for new students every year, in January, February, May, June, August, and October. The next start date is the week of August 25, 2019.

How long does it take to complete the Marketing degree program?

The Bachelor of Science in Marketing program requires completion of 120 credit hours. If students take one class at a time continuously throughout the program they should complete the program in 4 years.

How much does the Marketing degree program cost?

The cost is $395 per credit hour, or $47,400 total for the 120 credit program, plus a $35 technology fee per semester. Keep in mind that there are multiple college and government financial aid programs available to help mitigate the cost of your education. You can learn more about your financial aid options here.

What is the job market like for people with marketing degrees?

Employment of market research analysts is projected to grow 23% from 2016 to 2026, much faster than the average for all occupations. Employment growth will be driven by an increased use of data and market research across all industries.

How much money do marketing professionals typically make?

According to the Bureau of Labor Statistics, market research analysts earn an average annual salary of $63,120. However, the marketing field is much larger than just research analysts. And the amount of money that such professionals make depends on many factors, including region, industry, and specialization.

Academic Information
Admissions Requirements

Applicants must submit the following for admissions consideration:

  • Montreat College Application for Admission
  • Official, final transcripts of all college courses taken*
  • Overall grade point average (GPA) of 2.0 on a 4.0 scale or higher in all previous college work attempted.
  • Official, final high school transcript or its equivalent (if transferring less than 12 semester credits of college credit)*
  • American Council on Education (ACE) verification demonstrating any eligible CLEP and DSST examinations, and non-collegiate military training.

*All final transcripts must include graduation information

Program Requirements

View full course listings

Sample Courses

BS 321S Advanced Principles of Marketing
This course involves an integrated analysis of the role of marketing and explores marketing methods within the total organization, from the sole proprietorship to partnership to the corporation. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the marketing environment, and the development and use of marketing strategies.

BS 322S Marketing for Managers
This course covers the principles of marketing that need to be understood by managers in order to develop and utilize effective marketing practices. Concepts of the global economy, including major social, psychological, and political influences, will be explored and their marketing implications considered from a manager’s perspective.

BS 437S Marketing Management
An integrated course in marketing systematically oriented with emphasis on the marketing mix and the formulation of competitive strategies. Special attention is given to the control function, market analysis, marketing information, and sales forecasting. Case analysis is stressed.

 

Laresa Griffin '06
I think Montreat College is a gem and more people should know about it. I found Montreat’s School of Adult and Graduate Studies to be the best plan for my busy lifestyle.
Laresa Griffin '06
I think Montreat College is a gem and more people should know about it. I found Montreat’s School of Adult and Graduate Studies to be the best plan for my busy lifestyle.
Faculty
Portrait of Stephen Dukas

Dr. Stephen P. Dukas
Associate Professor of Business​
stephen.dukas@montreat.edu

Portrait of Paul Gratton

Dr. Paul Gratton
Associate Dean for Adult and Graduate Studies
Business Department Chair
Assistant Professor of Business​
paul.gratton@montreat.edu